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About Us


Piado is an independent fashion brand that currently focuses on the basics. Piado’s aim is to turn the basics of clothing from simple necessities into fashion items. Piado Style is defined by distinct fabrics, modern and sophisticated design and eco-conscious products.

At Piado the design is pushed to the limit, our background enable us to think beyond the norm, and we strive to make products with substance; not over designed, not over publicized, but exclusive and unique as our audience.

Piado was started with a deep desire to put style into the one piece of clothing that is quite frankly unseen and often overlooked. Comfort, quality of materials and shopping convenience is what drive us to change men underwear sector.

"Piado is the finest underwear on the market. They are extremely well made, the most comfortable I've had on my body and look great."
-- Seth C., Customer